Market Segmentation for Qurban Donors of Zakat Amil Institution

By: Imam Muslim, Serli Wijaya, Ferry Jaolis Year: 2023 Purpose of Study: This research aimed to conduct market segmentation for qurban donors with the Theory of Planned Behavior (TPB) as the underpinning theory. Design/methodology/approach: A survey of 464 members of Baitul Maal Hidayatullah National Zakat Amil Institute (BMH) Surabaya was performed employing cluster analysis statistical […]