By: Imam Muslim, Serli Wijaya, Ferry Jaolis
Year: 2023
Purpose of Study: This research aimed to conduct market segmentation for qurban donors with the Theory of Planned Behavior (TPB) as the underpinning theory.
Design/methodology/approach: A survey of 464 members of Baitul Maal Hidayatullah National Zakat Amil Institute (BMH) Surabaya was performed employing cluster analysis statistical technique.
Finding: The result shows that religious is not the only motive of offering sacrifice. In fact, insaniyah which refers to solidarity is the most prevalent motive.
